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- PMLiVE

multi-channel

It’s a digital hat trick for Pegasus as it scoops GOLD and two SILVERS at the PM Society Digital Awards 2016

Pegasus received three top accolades at the PM Society Digital Media Awards 2016, including gold for the highly acclaimed Craft: Best Innovation award with Biogen’s MS Explorer, and two silvers...

Evoke Mind+Matter

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Magic Eyes

How patient art can generate broader insights

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

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Stories that can save lives

“Sometimes reality is too complex. Stories give it form.”

Boehringer to target COPD adherence

Partners with Propeller Health on digital health deal

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Company culture?

Be you. You’re perfect.

AstraZeneca AZ

AstraZeneca launches diabetes lifestyle campaign

Aims to support people with type 2 diabetes in becoming more active

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Delivering digital value

Improving outcomes, the digital responsibility

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Wearables – the technologist’s view

Patient insight is key to a successful solution

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Better insights come from better evidence

With the current data overload, it is critical that marketers have data literacy

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Are you experienced?

Identifying and exceeding customer expectations remains a work-in-progress for pharma

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Why health psychology should inform pharma strategy

Lucid is an award-winning agency, creating medical education designed to change healthcare professional (HCP) behaviour and in turn, changing patients’ lives. Their unique approach, known as ‘Advanced Outcomes’, focuses on...

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