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- PMLiVE

multi-channel

- PMLiVE

Consilium wins Allergy Therapeutics account

Will advise the firm on international investor relations

- PMLiVE

Paging Dr Millennial

How do millennial doctors compare to previous generations of doctors?

- PMLiVE

Virtual reality

How gaming apps are being used in healthcare to improve patient adherence and quality of life

- PMLiVE

IBM adds to healthcare capabilities with Truven buy

Strikes $2.6bn deal for US healthcare analytics firm

- PMLiVE

A five-step plan for patient-centred digital communications

Every functional area should be able to interact with patients

- PMLiVE

Changing the game in multichannel marketing

Blowing the whistle on pharma’s road to the new normal

- PMLiVE

Reflections on marketing excellence

Looking back over 20 years of change in pharma marketing

Making a difference motivates us all

We should all push ourselves to understand what we can achieve

- PMLiVE

Printable pharma

On-demand drug printing could tackle a major issue in pharma

- PMLiVE

Avoiding an Authenticity Gap in healthcare communications

Successful companies align their brand with their reputation

- PMLiVE

Challenging perceptions

Alvaro Herreros on the ADHD landscape

- PMLiVE

Reading may save your life

The importance of health literacy

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