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multi-channel

- PMLiVE

Nurturing change in pharma marketing

Multichannel pharma marketing could be ready to hatch

Digital diagnostic tech improves GP accuracy

New study says using digital diagnostic advice can help reduce risk of misdiagnosis

The balance of power in healthcare

Meeting patient needs and keeping pace with technological advances

- PMLiVE

Life sciences minister: Go digital for NHS savings

Greater use of health technology could free funds for drug spending, says George Freeman

- PMLiVE

Novartis named digital pharma company of the year

Takes prize at the PM Society Digital Media Awards

- PMLiVE

Teva supports launch of MS help website

Pow Health aims to help patients in Ireland with long term illnesses

- PMLiVE

Sanofi launches diabetes gaming app for children

Mission T1D aims to encourage discussion about how to live with the condition

- PMLiVE

Cancer Research UK calls for accuracy on Wikipedia

Appeals to healthcare community to keep online information up to date

Fishawack buys UK med comms agency Facilitate

Dealis the Fishawack Group's third in just over a year

- PMLiVE

ICC Lowe launches new digital offerings

Range includes sales rep, education, social data and content curation tools

- PMLiVE

Amgen launches bowel cancer web portal in Spain

Aims to help healthcare professionals understand about personalised medicine

- PMLiVE

Social media – part of the routine

The necessity of a social media engagement strategy for pharma companies

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