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- PMLiVE

multi-channel

GE Healthcare plans $2bn software investment

Will focus on the convergence of machine and intelligent data

Kantar Media and Pointlogic unveil comms planning platform

Will determine most appropriate channel for reaching target audiences

- PMLiVE

Novartis launches European advanced breast cancer campaign

Campaign launches with audio/visual installation

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WPP announces global strategic partnership with Twitter

Agreement will enable WPP to integrate Twitter data into its campaign targeting

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DJM Digital opens New York office

Will work alongside Creston Health’s US companies

- PMLiVE

The demise of stand-alone digital agencies?

Not a chance, says bmore creative's Ben Blackmore

- PMLiVE

New report points to demise of stand-alone digital agencies

85 per cent of marketing graduates believe social media and digital will integrate into full-service agencies

Wireless pill bottle wins Boehringer healthcare innovation prize

AdhereTech's winning entry aims to increase patient adherence

- PMLiVE

Informational source shift: from marketing to medical

The changing role of medical information in HCP communications pathways

Healthcare industry apps

App fever seems to have gripped the healthcare industry, but should product managers feel somehow out-of-touch if they don’t have a phone app in development?

US doctors supportive of patients who track their health

But Manhattan Research study finds measurements used remain low-tech

- PMLiVE

AstraZeneca supports NHS medication passport app

Backs NIHR-NHS initiative under joint working agreement

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