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- PMLiVE

Multichannel Marketing

Changing behaviour – appealing to the rational and emotional mind

Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which...

Blue Latitude Health

- PMLiVE

Teva to use cloud-based CRM for sales force

Picks Veeva’s system to streamline operations

- PMLiVE

New digital head for Just:: Health

Daniel Prideaux specialises in multichannel marketing

- PMLiVE

Integrating multichannel marketing

External forces are driving the need for pharma to use a greater variety of channels to reach customers

- PMLiVE

Digital blooms: multichannel marketing in China

The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets

- PMLiVE

New head for UK PR Council

PRCA appoints Lansons Communications’ CEO Tony Langham

- PMLiVE

The invisible customer

Find out why internal stakeholders are key to Pharma marketing success.

Blue Latitude Health

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Developing multichannel capability in Pharma

Find out how training could give your team the confidence, knowledge and skills to overcome your organisation's multichannel challenges.

Blue Latitude Health

- PMLiVE

The demise of stand-alone digital agencies?

Not a chance, says bmore creative's Ben Blackmore

- PMLiVE

New report points to demise of stand-alone digital agencies

85 per cent of marketing graduates believe social media and digital will integrate into full-service agencies

- PMLiVE

From paralysis to analysis: the journey to multichannel marketing

To make most of multichannel strategy, companies must be proactive and pull multichannel planning into the strategic process much earlier

Customer-Centred Multichannel Marketing Webinar

A guide to developing customer-centred, multichannel marketing

Find out how a balanced approached to multichannel marketing could benefit your brand - the customer's agenda is just as important as Pharma's and needs to be listened to in...

Blue Latitude Health

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