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- PMLiVE

multichannel strategy

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

Sanofi continues pharma’s trend of ditching the corporate blog

Will integrate Speaking of Sanofi content into its main US website

- PMLiVE

HRA Pharma takes to social media to support its ellaOne brand

Launches new Facebook and Twitter channels for its morning after pill

- PMLiVE

Are celebrities bad for your health… communications?

The premium on the famous means their social media interactions can be valuable for comms and disease awareness

- PMLiVE

Healthcare transformation and innovation

The healthcare and technology revolution

- PMLiVE

Teva launches asthma social media campaign

Hopes awareness drive will improve inhaler use

- PMLiVE

Snapchat arrives at scientific meetings

And NICE becomes the first public health body to use the platform

Teva launches online cancer portal My Day

Follows social listening project on gender differences in cancer discussions

MHRA launches medicines regulation blog as Brexit looms

MedRegs will provides insight into its latest regulatory thinking

- PMLiVE

New healthcare comms agency launched in UK

Skin and Blister co-founded by Fiona Edwards and Katie Langdon

- PMLiVE

A digital strategy in a digital world

The digital communication age has dawned, and whatever profession we’re in, we’re dependent upon technology. Data published by Ofcom in 2016 illustrates how the UK population spends more time using...

- PMLiVE

Millennials and health

Why the pharma industry has to reinvent itself to engage with the millennial generation

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