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- PMLiVE

multichannel strategy

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Charity counters health secretary on meningitis with social media push

Meningitis Now's drive follows controversial advice from Jeremy Hunt

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Merck’s digital health accelerator expands into Africa

Will run new startup support programme in Nairobi

How Bayer transformed its approach to digital

Head of digital development Jessica Federer on how the company built digital into its DNA

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Pharma sales in the digital era

A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience

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Adapting to the digital consumer

The trends affecting all segments of the wider healthcare ecosystem

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Pragmatic digital health

Pharma will have to move beyond tech hype if its digital efforts are to have a genuine impact

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Digital health: Breaking barriers in Health by Debashis Bhattacharya and Kamlesh Sheth

Co-founding directors of Aegleio, Kamlesh Sheth and Debashis Bhattacharya, urge us to welcome digital health.

Say Communications

- PMLiVE

Philips and celebrity choirmaster raise COPD awareness

Gareth Malone created a 'breathless choir' for the Ogilvy & Mather London campaign

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Boehringer’s coughing beat box drives its message home

Throat hacking performance raises awareness of lung cancer symptom

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Meda collaborates on asthma comic book

Launches new Explain Asthma volume at ACAAI annual meeting

- PMLiVE

AbbVie looks to put bronchiolitis awareness back on the agenda

Relaunches More Than a Cold campaign

- PMLiVE

UCB staff high five for arthritis

Firm supports the World Arthritis Day social media campaign

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