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multichannel strategy

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AZ escapes censure over cancer tweet

Firm did not breach UK’s Code of Practice over survival statistics post

How to design patient services with social media within the ABPI code guidelines

In this blog, Senior Consultant Craig Moore, from the Blue Latitude Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.

Blue Latitude Health

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Cancer drug spend tops $100bn in 2014

But payers are starting to bulk at increasing prices

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Pharma growing its use of social media – report

New data also highlights who leads the way in integrated social media marketing

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Creston acquires How Splendid

Agency looks to bolster its digital offering with new buy

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Listen? Do you want to know a secret?

Social media listening is currently trending, but is it ‘hear’ to stay for pharma?

Don’t use the ‘SM’ words!

'Social media' should be avoided - unless you want seasoned industry types to start heading for the hills

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Pfizer collaborates with vloggers on YouTube smoking cessation campaign

Will work with film makers such as Dan Bull, Steven Bridges and Cherry Wallis

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Leo Pharma sets out its social media principles

Also expands its use of Twitter with two newaccounts

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Merck KGaA supports Get Tested colorectal cancer campaign

Coincides with the first World Metastatic Colorectal Cancer Day

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Digital health charge led by millennials in the US

But older patients more likely to use pharma sites if directed by a doctor

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Healthcare boundaries ‘being erased,’ says PwC

Reports claims technology is eradicating person-to-person interaction

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