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- PMLiVE

multichannel strategy

- PMLiVE

Bayer HealthCare launches online cardiovascular tool

ProHeart Path tool calculates CV risk

- PMLiVE

Monica Seles to front Shire’s binge eating disorder campaign

Tennis star experienced condition at height of her success

- PMLiVE

Biogen Idec enlists son of NFL star for MS campaign

Tyler Campbell’s own career was cut short by neurological disease

- PMLiVE

Charity calls for universal liver health screening in UK

British Liver Trust will screen MPs as part of Love Your Liver campaign

- PMLiVE

Charity launches #SmearForSmear campaign

Jo's Cervical Cancer Trust aims to raise awareness of cancer screening

- PMLiVE

British Skin Foundation launches Valentine’s cancer campaign

Encourages public to check the moles of their loved ones

- PMLiVE

Nurturing change in pharma marketing

Multichannel pharma marketing could be ready to hatch

- PMLiVE

Gates Foundation sponsors arts campaign to promote vaccination

Social media will play a role in raising awareness for the project

- PMLiVE

Mind names YouTube star as first digital ambassador

Zoella launches #DontPanicButton campaign to raise awareness of anxiety

- PMLiVE

Thousands more seek lung cancer tests thanks to campaign

Be Clear on Cancer campaign coincided with 3,000 extra GP referrals

- PMLiVE

Novartis brings creative malaria campaign to Pinterest

Invites users to create their own mosquito-killing story

Monitoring the social media activity of HCPs

Do your research when planning a digital engagement strategy

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