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- PMLiVE

multichannel strategy

UK unveils digital health strategy

Plans greater use of mobile technology and will track NHS 'digital health maturity'

- PMLiVE

Using humour in healthcare marketing

Is laughter the best medicine?

- PMLiVE

Guidance is no barrier to engaging on Twitter

Five simple, compliant tactics for European pharma marketers to consider

- PMLiVE

UK landmarks turn pink for breast cancer

Breast Cancer Campaign encourages people to Wear It Pink

A drug bottle with a 'like' option on the label

Facebook: mobile is not a technology, it’s a consumer behaviour

Social network gives pharma marketers attending ThinkDigital some tips

AZ launches breast cancer photo-sharing campaign

Social media campaign will see a selection of the pictures displayed in New York

Facebook ‘considering’ new online health communities and apps

Social network is reportedly exploring healthcare options

- PMLiVE

Pfizer takes to Tumblr to share employee stories

New blog promotes their contributions to health

- PMLiVE

Novartis named digital pharma company of the year

Takes prize at the PM Society Digital Media Awards

- PMLiVE

Razorfish Healthware forms mHealth partnership with app software firm

Teams up with Stamplay

- PMLiVE

Seven steps to innovating your digital strategy

Dealing with digitally native HCPs

Smartphone and social media adverse event project launched

The EU consortium's members will include UK regulator the MHRA

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