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    • NIHR

    - PMLiVE

    Lack of education causes patients to stop vital treatments, survey finds

    Over three quarters of healthcare professionals call for co-created patient materials to drive engagement and trust, ultimately helping more patients benefit from prescribed treatments. Nearly 80% of healthcare professionals identify...

    Healthinote (by Cognitant)

    Patient talking to HCP

    Why fresh patient voices are critical to improve clinical trials outcomes

    Discover why diverse patient voices, especially first-time participants, are key to improving clinical trials. Boost recruitment, retention, and patient-centric research.

    Cuttsy + Cuttsy

    Digital PI Compliance

    Why Pharma’s Digital PI Compliance Problem Needs a Cross-Functional Fix

    In many pharma teams, the responsibility for keeping prescribing information (PI) up to date online falls into a grey area. > Regulatory signs it off. > Marketing publishes it. >...

    Genetic Digital

    QR codes for prescribing info

    Leveraging the ABPI QR Code Update: Enhancing Prescribing Information Through Best Practices

    ABPI's recent update permits QR codes in printed pharmaceutical materials for prescribing information. By ensuring visibility, providing clear instructions, linking directly, and keeping content current, companies can enhance accessibility, ensure...

    Genetic Digital

    Pi 360 – Digital PI & QR Code Tool

    Pi 360 – A Smarter, Automated Solution for Digital Prescribing Information (PI) & QR Code Compliance

    Life sciences digital agency Genetic Digital has launched Pi 360, a cutting-edge web application designed to help pharmaceutical companies automate the creation, management and distribution of Prescribing Information (PI) while...

    Genetic Digital

    Accession Logo

    Accession announces major UK market access consulting milestone

    February 5th 2025: Today Accession Healthcare Consulting Ltd (Accession) has announced the achievement of a major consulting milestone as it enters its 15th year as a specialist provider of UK...

    Accession

    - PMLiVE

    ABPI highlights importance of NHS-industry partnerships in improving patient outcomes

    Hospitals engaging in industry partnerships were found to be up to 2.5 times more likely to follow NICE guidelines

    - PMLiVE

    2024 updates to the ABPI Code of Practice Clause 12

    Iain Shield (Associate Director – Market Access, Mtech Access) has reviewed the changes to the ABPI Code of Practice, and highlights updates to prescribing information (Clause 12) and considerations around...

    Petauri Evidence

    - PMLiVE

    UK government launches £400m investment programme to support clinical research

    Up to 18 clinical trial hubs will be created to accelerate the development of new drugs

    Image of women sitting in a waiting room

    Unveiling the truth: A journey into women’s representation in clinical trials

    We explore the historical exclusion of women from clinical trials, its consequences on medical research and treatment efficacy and the ongoing efforts to ensure their representation.

    Cuttsy + Cuttsy

    - PMLiVE

    Life sciences leaders warn against ‘unworkable’ changes to UK medicines scheme

    The scheme could impact UK life sciences and NHS patient access to medicines

    A female clinical using her smartphone wearing blue scrubs

    Is trust the key factor in digital HCP engagement? New whitepaper from Graphite Digital

    Based on research with HCPs in the UK, USA and France, Graphite Digital’s latest whitepaper sheds light on HCP perceptions of pharma-owned digital channels, and what organisations should be prioritising...

    Graphite Digital

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