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NOR-SWITCH

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Effective sales performance

The role of targeting

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Pharma’s coral reef

Who competes with whom has changed, which means how to compete must change too

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So, you think you can multitask?

Sparking change in pharma

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The cultural construction of illness

Why understanding this concept is  essential for pharmaceutical marketers

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Boosting pharma’s metabolic rate

How using more diversity at the top can speed-up change

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Change in the pharma industry is inevitable

But successul change isn't

Breathing data

Novartis’ new CEO-designate points to an evolutionary leap

Brexit implications for UK pharma legislation

What are the potential options and outcomes of the negotiations?

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Macron, Merkel and May: implications of the 2017 elections for the life science industry

Political instability and policy continuity in Europe’s biggest economies mean a worsening commercial environment stacked with uncertainty

AI’s potential in the pharma life cycle

At a time that the future of life sciences is being hotly debated, the opportunity for the industry to refine and expand its role is an important one to take...

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