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Ogilvy

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Pharma ‘could do better’ on social media engagement

Industry is comfortable with the tech but has work to do on its approach

- PMLiVE

Pharma ramps up its use of Instagram

GSK became the latest firm to join the social network, signing up last month

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NHS marks its Twitter debut with story-sharing initiative

Three-month project will see a patient or staff member take over the new account

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Are reverse auctions the best way to procure marketing services?

Managing Director Martin Brass discusses what a reverse auction is, and whether it truly is a good way for healthcare companies to drive efficiencies when procuring marketing services.

Blue Latitude Health

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DAM and CMS: managing assets to maximise adoption and value

Senior Account Executive Dave Wood talks us through what DAM and CMS are, the role they play in the future of healthcare marketing, and how they can be best utilised...

Blue Latitude Health

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A new era of collaboration

Looking at the factors driving this change and assessing the benefits

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Gilead launches European hep C awareness drive

Aims to highlight significance of cure through patient storytelling initiative

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European pharma ‘to grow 3.2% per year by 2022’

Forecast predicts AbbVie’s Humira will be knocked off the top spot

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Cuttsy and Cuttsy launches campaign celebrating healthcare industry

Encourages people to share positive experiences online

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Digital influencer marketing

How good stories can drive value for brands, products and companies

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The future is bright

The importance of creativity and innovation in the age of the millennial

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AbbVie launches chronic skin disease awareness campaign

Online educational resource aims to improve understanding and accelerate diagnosis

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