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Ogilvy

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Otsuka joins its Japanese peers on Twitter

The firm's US operations make their social media debut

Boehringer Ingelheim PM Society Digital Awards 2016 social media

Social media win for Boehringer at PM Society Digital Awards

Sees off competition from AbbVie, Bayer, Novartis and Pfizer

B2B social media: a spring 2016 review

Is your social media strategy on point? Take a look at the latest trends in B2B social media.

Say Communications

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Using social data to see patients more clearly

A new dawn is approaching in healthcare and drug safety

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Social media and inflation penalties for generic drugs

US generic drug companies are under more scrutiny as the US public becomes more vocal 

Why health psychology should inform pharma strategy

In the March 2016 edition of PME, Ella Nuttall (Health Psychology Specialist at Lucid Group) discusses why pharma should look to health psychology and adopt a behaviour-change strategy to inform...

Lucid Group Communications Limited

- PMLiVE

A five-step plan for patient-centred digital communications

Every functional area should be able to interact with patients

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Charity counters health secretary on meningitis with social media push

Meningitis Now's drive follows controversial advice from Jeremy Hunt

How Bayer transformed its approach to digital

Head of digital development Jessica Federer on how the company built digital into its DNA

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Michael J Fox Foundation backs wearable device trial

Partners with chip manufacturer Intel and Cynapsus Therapeutics on Parkinson's study

12 Connected Health

Seizing the opportunities in a new era of care

Havas Lynx

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UCB staff high five for arthritis

Firm supports the World Arthritis Day social media campaign

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