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- PMLiVE

Ogilvy

Twitter praises Boehringer’s use of its platform

Corporate case study highlights pharma company's use of tweet chats

- PMLiVE

Interview: Laure Thibaud, Sanofi

Sanofi’s head of communications talks about her mission to build a team fit for the modern age

- PMLiVE

WPP to exploit social media data

Agrees deal with DataSift to access data from Twitter, Facebook and more

Pharma’s social media priorities for 2014

Digital Futures 2014 survey finds high expectations for online HCP networks

- PMLiVE

Endo opts for Ogilvy PR

Agency will provide PR support for Endo’s men’s health and pain management business

FDA releases draft social media guidance

Covers 'interactive promotional media', such as Facebook, Twitter and blogs

- PMLiVE

GSK launches Facebook weight loss campaign for Alli

‘60-Day Kickstart’ initiative offers free healthy living support

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

- PMLiVE

Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

- PMLiVE

Ogilvy consolidates Asia Pacific offering

Comms firm launches Ogilvy CommonHealth Asia Pacific

- PMLiVE

Grey/Ogilvy alliance wins two GSK accounts

WPP’s GO Team to lead on two antacid brands

- PMLiVE

How Pfizer reclaimed its Twitter brand

Company explains how it took back its name on the social network

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