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online audiences

- PMLiVE

Citation needed: pharma needs to make the most of Wikipedia

The online encyclopedia is an increasingly important source of knowledge for patients and information must be kept accurate and up to date

- PMLiVE

AstraZeneca launches diabetes portal in Germany

Zuckerkrank.de is designed to educate patients and families

- PMLiVE

Cancer Research UK calls for accuracy on Wikipedia

Appeals to healthcare community to keep online information up to date

- PMLiVE

GSK relaunches COPD website

Revamped online hub offers tools and guidance for those affected by respiratory condition

- PMLiVE

M3 unveils messaging service for doctors

New service will help pharma companies contact doctors via Doctors.net.uk

- PMLiVE

Understanding digital opinion leaders

Engaging with new key opinion leaders to supercharge your brand initiatives

- PMLiVE

Myeloma UK and M3 launch education programme

Will use Doctors.net.uk online network

- PMLiVE

Online Parkinson’s platform could revolutionise chronic disease care

ParkinsonNet connects patients with doctors in a virtual setting

Half of online Europeans watch health videos

But pharma yet to make the most of the medium as a patient engagement tool, says Manhattan Research

- PMLiVE

Infographic: Digitally-native HCPs

Key data on the how doctors' use of digital is changing

Are you talking to digital natives?

In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic

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