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Sanofi launches ‘Highs & Lows’ diabetes awareness campaign

Highlights impact of emotional and psychological factors on effective self-management

Creative marketing and compliance

The challenge of addressing this fine balancing act

- PMLiVE

I, Robot: How AI is redefining the use of data in healthcare

As data moves beyond being simply ‘big’, artificial intelligence is becoming an increasingly influential set of technologies for healthcare

- PMLiVE

The rise and rise of Generation Now

Investigating the positive changes millennials are bringing to healthcare

- PMLiVE

Behavioural science in 2030

A psychological perspective on the future role of personalised medicine

Are we harnessing the full emotional power of brand creativity?

Creative Director Damien Parsonage breaks down the common misconception that pharma and healthcare marketing for healthcare professionals ought to be entirely scientific and rational. Brands are powerful; here's how to...

Blue Latitude Health

Dispensing with the past

The pharma boards of the future

- PMLiVE

Pharma ‘could do better’ on social media engagement

Industry is comfortable with the tech but has work to do on its approach

- PMLiVE

Roche creates the Fight IPF choir for disease awareness campaign

Aims to raise the lung disease's profile and inform patients and their families

- PMLiVE

Time for a new language for asthma?

Many patients lack an understanding of what ‘control’ means

- PMLiVE

Mastering the rare disease challenge

Identifying expertise and customising communication in orphan drug marketing

- PMLiVE

Are reverse auctions the best way to procure marketing services?

Managing Director Martin Brass discusses what a reverse auction is, and whether it truly is a good way for healthcare companies to drive efficiencies when procuring marketing services.

Blue Latitude Health

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