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The role of pharma in the digital world of patient and doctors

AstraZeneca’s director of marketing Chris Boulton discusses the role of pharma when it comes to talking to patients and doctors

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Ernst & Young launches digital health innovation programme

Let’s Get Digital will also aim to boost use of technology in social care

UK ramps up online access to GP services

Number of practices offering services like appointments via the internet tripled in first three months of 2015

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Health Unlimited partners with digital agency Propeller Communications

Propeller will move from its New Jersey and Manhattan offices to Health Unlimited's New York base

NHS to expand video and email consultation pilots

Move is part of plans to increase patient access to GPs and pharmacists

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UCB plans epilepsy ‘hackathon’ to develop new digital tools

Aims to attract developers, designers and digital experts to Hack Epilepsy

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Making the right mobile health choices

Creative thinking is one of the requirements to ensure lasting healthcare change

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Tom Griffiths appointed as head of digital at Virgo Health

He has previously held roles at Care UK and global charity Oxfam

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Haymarket Media acquires digital agency

Gains Group DCA from contract sales giant PDI

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CRF Health partners with Vodafone on communication platform

Hopes Vodafone’s global machine-to-machinewill improve client experience

How the focus on patient outcomes has allowed FMCG to enter into healthcare market

Associate Consultant Mette Drabæk talks about how the increase in ability to measure real-world patient outcomes has strengthened the position of the payer when negotiating reimbursement contracts with pharma companies.

Blue Latitude Health

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Nurturing change in pharma marketing

Multichannel pharma marketing could be ready to hatch

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