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operational efficiency

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Healthcare costs

The technology poised to drive down the cost of healthcare

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Catalyx and Health Agency form strategic partnership

Will create targeted healthcare campaigns with crowdsourced intelligence

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Coming to an understanding

EphMRA’s Dr Thomas Hein on how market research in pharma has been changing

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The hitchhiker’s guide to the millennial healthcare professional

Originally written in the late 1970s, Douglas Adams’ well-loved sci-fi masterpiece, The Hitchhiker’s Guide To The Galaxy, tells the story of Arthur Dent as he flees Earth shortly before it’s...

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Chinese biotech claims 90% cure rate for CAR-T therapy

Innovative Cellular Therapeutics presents ‘stellar’ immunotherapy data

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Paywatch and the market access waters

Understanding and responding to payers’ needs has become priority number one for pharma

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Managing real world data governance

An aspirational framework to make the most of data and its role in improving patient care

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Does safety sell medicines?

Is pharmacovigilance unnecessary policing or a strategic asset for pharma companies?

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An apple a day?

Can lives be saved by eating fruit and vegetables?

Nestlé begins mHealth trial

Launches trials in healthly ageing research programme

Boehringer to target COPD adherence

Partners with Propeller Health on digital health deal

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Better insights come from better evidence

With the current data overload, it is critical that marketers have data literacy

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