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operational efficiency

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Applying real-world evidence to orphan drugs

How to prove pharma’s innovative treatments really can bring about positive outcomes

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Using social data to see patients more clearly

A new dawn is approaching in healthcare and drug safety

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Harnessing the power of ethnography in healthcare

Locating the elusive, yet vital, insights into how people manage and live with their medical conditions

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Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

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A better direction

Could behavioural science be the key to improving patient outcomes?

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Measurement: It’s time to get with the real world

We’ve known for years how important it is to exercise, to manage the amount of calories we eat and to sleep well. Over the last five years, we have been...

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The Italian Job

Therapy efficacy and value-based reimbursement models

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Paging Dr Millennial

How do millennial doctors compare to previous generations of doctors?

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US precision medicine push gathers momentum

Hopes to ‘revolutionise’ medicines through creation of shared healthcare databases

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Pharma forms Parkinson’s disease trials consortium

Hopes to make clinical trials “smarter” through sharing of past PD trial data

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IBM adds to healthcare capabilities with Truven buy

Strikes $2.6bn deal for US healthcare analytics firm

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Astellas: Ten years young

Ken Jones and Sef Kurstjens on the company's progress and plans

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