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operational efficiency

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Communicating health messages

How studies are presented often determines whether they resonate

Seven ambitious data objectives for your marketing content

Data is a great way to connect and align global and local objectives – providing the kind of value that gets local markets engaged in core sales materials and speeding...

Anthill Agency

How to connect HQ and affiliates with data-enriched content

Data should be the lifeblood of marketing: linking all parts of the organization and continually circulating knowledge and understanding.

Anthill Agency

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Digital technology and patient support

Programmes that improve outcomes are a key area for pharma

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EATRIS and the new age of partnering

Anton Ussi on the institute's long-term plans

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AstraZeneca and PatientsLikeMe team up on real-world data

Two groups hoping to harness the power of the patient forum network

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Open health data network launches in US

'Open Humans’ wants people to share health information to accelerate medical breakthroughs

How the focus on patient outcomes has allowed FMCG to enter into healthcare market

Associate Consultant Mette Drabæk talks about how the increase in ability to measure real-world patient outcomes has strengthened the position of the payer when negotiating reimbursement contracts with pharma companies.

Blue Latitude Health

Top 7 Trends in Pharma Marketing for 2015

Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends...

Blue Latitude Health

- PMLiVE

Successful partnerships in pharma: Skyepharma and Mundipharma

Why skills and flexibility matter more than sheer size

- PMLiVE

Pharma needs to make better use of data

Survey finds industry is more concerned with data breaches than analysis

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New technology can unlock revenue opportunities for pharma brands

Keep engaged with customers as new touchpoints emerge

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