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Engaging the digital healthcare professional

How to plan relevant customer strategies in the digital age

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Managing medication non-adherence

How pharma can play its part by driving adherence through engaging solutions

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Smart solutions

How technology could help pharma breathe new life into branded respiratory drugs

16 Generation Now

The impact of the millennial healthcare professional on our world

Havas Lynx

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Threepipe wins digital transformation account for Sinclair Pharma

London-based comms agency appointed to drive growth

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

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Otsuka refiles ‘digital’ medicine for mental illness

Soluble sensor tracks drug ingestion and shares information with HCPs

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Strategic planning in the digital age

How to be digitally effective

Strategic planning: a state of flux

Challenging the state of the pharma industry

- PMLiVE

Healthcare transformation and innovation

The healthcare and technology revolution

How to get your sales force to use digital tools

You have the perfect digital strategy. You provide the most advanced digital sales tools. You power it with amazing content. And then discover that customer-facing staff aren’t using it. Wait....

Anthill Agency

Top tips for “digitally cautious” pharma

Some practical ways to enter this new era of customer and patient-centricity

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