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- PMLiVE

Paraexel

Creating a Lifeline to the New Digital User

Today, we’re focussed on getting to know our new target: she’s online, mobile, and connected to a large network of friends, information, and marketers who help her make decisions about...

Havas Lynx

- PMLiVE

GE Healthcare re-launches online neurological campaign

MIND Online aims to improve understanding of conditions such as Alzheimer's disease

- PMLiVE

Community research

Leveraging ‘controlled’ social web environments to garner healthcare business insights

2013: pharma’s year of mobile?

Industry use of the technology stepped up a gear this year

- PMLiVE

Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

- PMLiVE

Digital blooms: multichannel marketing in China

The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets

What will pharma’s digital future look like?

Take our 5-minute survey and have your say on the shape of digital marketing in 2014

- PMLiVE

Personalised cancer support app wins Janssen’s digital prize

Px HealthcareCare takes first place, ahead of DrEd and Onco Drug Personalized Med

- PMLiVE

Eveo lands in London

Eveo's UK presence to be led by Cheslea Goodman

The problem with the new

Avoid being labelled either ‘risk taker’ or ‘Luddite’ by being a ‘considered adopter’

The social world of serendipity

Going beyond ‘fishing where the fish are’

- PMLiVE

Novartis tops leaderboard at PM Society Digital Media Awards

Secures four wins for two separate campaigns

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