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- PMLiVE

patient advocates

- PMLiVE

Mobile health and patient outcomes

Putting the humanity back into patient care

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

Pharma Customer Centricity

Pharma needs to evolve from customer-centricity to stakeholder-centricity

Customer-centricity and patient-centricity is no longer enough for pharma sales and marketing strategies as digital promises better customer experiences for all pharma stakeholders.

An agency called Owen

- PMLiVE

Facing the new wave of biosimilars

Don’t drown out the patient voice, says advocacy group

- PMLiVE

Are healthcare companies delivering great customer experience?

The barriers in improving customer experience in pharma

- PMLiVE

How can pharma better engage and empower patients who are socially disadvantaged?

Knowledge to the people! Power to the people!

- PMLiVE

‘Nothing about us without us’

Why patient engagement is essential throughout the entire product life cycle

- PMLiVE

Power to the people

The rise of patient engagement

- PMLiVE

Executional Excellence – creating work that works

In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works.

Blue Latitude Health

- PMLiVE

Focus on Rare Diseases

As pharma becomes more focused on rare disease therapies, Lucid Group recognises that medical education agencies need to respond.

Lucid Group Communications Limited

Shire Basingstoke

Shire finally bags EU approval for rare disease drug Natpar

Becomes first licenced treatment for hypoparathyroidism in Europe

Patient Assistance Programme Evaluation for Cardiovascular Conditions

Our client had launched a self-injection treatment for cardiovascular conditions and were creating an accompanying Patient Assistance Programme (PAP) to educate patients in the use and uptake of this product.Read the case...

Research Partnership

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