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patient communication

- PMLiVE

Redefining launch excellence in 2017

Creating an effective launch

Blending medical and digital for effective rare disease campaigns

The fundamentals of building a collaborative medical and digital team

- PMLiVE

Channel strategy and channeling your inner disrupter

Is this the answer to many of today's marketing challenges?

Getting the most out of your agency – a guide to developing a dynamic and rewarding relationship with your agency partner

A high proportion of pharma and biotech marketing budget is spent on medical communications agencies. In fact, over the years the size of this service industry has grown enormously and is...

Porterhouse Medical Group

- PMLiVE

Transforming B2B healthcare marketing

Why marketers should be creating engaging content in the B2B healthcare sector

Bring some #LucidLife to your medical education programmes

Meet Madeleine, an Account Director.Madeleine understands the importance of improving patient outcomes and has played a pivotal part in developing many of our award-winning behaviour-change programmes.Our people are our biggest...

Lucid Group Communications Limited

- PMLiVE

La La Land? The myth of multichannel excellence

Pharma is still experiencing growing pains in multichannel marketing

- PMLiVE

Lucid Group gains further momentum with launch of new Strategic Consultancy

Lucid Group has made an exciting company expansion with the launch of the new Lucid Strategic Consultancy and the appointment of Duncan Ferguson as MD.Duncan Ferguson is highly qualified for...

Lucid Group Communications Limited

Influence mapping to improve the efficiency and effectiveness of your messaging

As companies work to find innovative marketing techniques to cut through the noise, influence mapping has seen an increase in popularity. Associate Consultant Pany Koizi talks through how to get...

Blue Latitude Health

- PMLiVE

The beauty and the beast of customer experience

Pharma’s ability to define, and more importantly, deliver customer experience may just determine where business is won or lost

- PMLiVE

Lighting the way

How the UK’s Accelerated Access Review aims to guide medical innovations to their destination

- PMLiVE

Lions Health announces jury presidents

McCann's June Laffey and Serviceplan Health & Life's Mike Rogers to lead

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