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- PMLiVE

patient engagment

- PMLiVE

Unlimited Group rebrands

Brings 27 agencies together into seven disciplines

- PMLiVE

Understanding HCPs to build a meaningful brand

In the regulated world of pharmaceutical marketing,  how can a brand build a meaningful relationship with its customers? This article explores healthcare professionals’ (HCPs) perceptions of pharmaceutical companies, using analysis of...

- PMLiVE

The Patient Safety Challenge

Understanding the causes of medication  errors and how to reduce them

- PMLiVE

Six degrees of participation

Exploring the ongoing journey to patient empowerment and examining how pharma can play a part in more participatory models of care

Bringing sufferers out of the shadows – Reducing the emotional impact of living with Atopic Dermatitis

You can probably remember at least one of your friends in school who was always scratching and suffered from red, scaly skin rashes, perhaps on their elbows or backs of...

Research Partnership

How we applied user-led design thinking in the ER setting to improve patient care

The challengeOur client needed to identify the key delivery-device attributes for an antibiotic topical treatment used to combat a group of infections typically affecting young children. Current treatment is a...

Research Partnership

The new rules of marketing and PR

How to reach your audience directly

- PMLiVE

Ramarketing opens new UK office

The agency’s second UK office will be based in Manchester

Achieving insight

Understanding the needs of people is key to the success of developing a patient-focused intervention. If you don’t do the research to understand the end user, then you are building...

- PMLiVE

Ten years at the forefront of patient experience

This month marks ten years of Hive, which has prompted us to reflect on how the world has changed over the last decade, and how it is going to change...

- PMLiVE

Notch Communications wins CPI account

Agency aims to make CPI a ‘household name’

Risky business for pharma

China, Russia and Brazil are expected to provide the most issues

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