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- PMLiVE

patient engagment

Patient-Centricity: Improving the model with patient journeys

Head of Customer Experience Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient's journey at the centre.

Blue Latitude Health

- PMLiVE

Harnessing clinical data

A greater focus on stakeholders could improve pharma's trial challenges

11 Smiles That Save Lives

Making happier, healthier patients

Havas Lynx

Redirecting your patient strategy

Pharma’s efforts to update its approach to patients often start at the top

- PMLiVE

Understanding the patient ecosystem

Creating a truly patient-centric approach must become pharma’s mantra

Can patient-centricity work for pharma?

Challenges remain for companies wanting to integrate a patient-centric strategy into their business model

How do you solve a problem like non-adherence? Part 1

Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that...

Blue Latitude Health

Getting real about patient support

The right application of data can have a transformative effect on patient care

- PMLiVE

Patient-centric strategies for emerging markets

Adopting an open and innovative mindset is key

- PMLiVE

Prioritise educating GPs over patients, says patient advocate

Jack Whelan says that patients are ‘no different to the man on the street’ with health knowledge 

- PMLiVE

UCB: Patient centricity should move a business forward

Pharma may become obsolete if it does not include the patient voice, says Lode Dewulf

Time to get personal about adherence

Patients must be offered support strategies based on their individual adherence barriers

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