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- PMLiVE

patient information

Wireless pill bottle wins Boehringer healthcare innovation prize

AdhereTech's winning entry aims to increase patient adherence

UCB and IBM to harness big data for personalised epilepsy care

Joint project could pave the way for therapy area use of IBM's Watson

- PMLiVE

From paralysis to analysis: the journey to multichannel marketing

To make most of multichannel strategy, companies must be proactive and pull multichannel planning into the strategic process much earlier

- PMLiVE

MSD updates Univadis, adds apps

New UK version of its HCP website will allow users to personalise the portal

- PMLiVE

Pfizer launches online home delivery service for Viagra

Partners with CVS/pharmacy on e-commerce initiative

- PMLiVE

Beyond advertising in healthcare

The world of healthcare advertising is evolving. Intriguingly, many agencies are asking the same question: what is advertising these days?

- PMLiVE

Bobby Moore Fund and Cancer Research UK launch gender-specific outdoor advertising campaign

‘Make Bobby Proud’ campaign identifies male gender passers-by

- PMLiVE

Online social gaming campaign takes aim at cancer

EPAAC's I'm a Fan of Life initiative focuses on cancer prevention

Pharma digital spending up 40 per cent

But overall marketing investments saw no increase in 2012

- PMLiVE

Accenture report captures industry’s multichannel priorities

New survey suggests US sales and marketing executives already revamping structure and delivery models

New clinical trial search engine launches

MyClinicalTrialLocator.com follows similar service from PatientsLikeMe

EU funds ‘human brain’ computing project

Project could ultimately help develop personalised neurological treatments

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