Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

Patients and data tracking

The rise of real-world evidence

Demonstrating efficacy and value requires more than clinical trial data

- PMLiVE

IQVIA partners with Box

Will work on managing content for the life science industry

- PMLiVE

Lundbeck signs $1.1bn deal for Prexton and Parkinson’s drug

Foliglurax is currently in phase II testing for LID, muscle stiffness and ‘freezing’

- PMLiVE

EMA starts review of Xtandi in non-metastatic prostate cancer

The evaluation is based on positive results from the PROSPER trial

Lighthouse bolsters its US senior scientific team

Marc Pondel joins the agency as executive medical science director

- PMLiVE

HAVAS SO appoints director of SO Creative

James March will lead the SO Creative advertising team

Digital health

The untapped potential to transform healthcare

When is it time to rebrand?

Every change in marketplace dynamics, customer insights and global competition can be an opportunity or an obstacle. Today, customers interact seamlessly with chatbots, respond to new digital platforms and switch...

- PMLiVE

NHS seeks ‘solution creators’ from within pharma

Health service is moving to a 'new era' of industry relations, says NHS England

- PMLiVE

NICE says OK to Keytruda for bladder cancer via the CDF

Becomes the first immunotherapy recommended for UC after chemotherapy

- PMLiVE

FDA approves another home genetic testing service

23andMe’s kit will check for an increased risk of certain cancers developing

- PMLiVE

Theranos and its CEO settle ‘massive fraud’ charges

SEC says case is a lesson in truth-telling for those seeking to disrupt an industry

Subscribe to our email news alerts

Latest content

Latest intelligence

Quick links