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patients

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GSK to hire doctors as product champions

Will use in-house personnel instead of external speakers to present information

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Baxter’s Nick Roger joins Bedrock

Takes up role as strategic solutions director at med comms agency

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Interlace realigns business to focus on communications

Sells off regulatory and pharmacovigilance interests

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Mike Birtwistle and Sarah Winstone to leave MHP Health Mandate

Rupert Gowrley and Rachel Rowson will take over as interim heads

Kantar Media and Pointlogic unveil comms planning platform

Will determine most appropriate channel for reaching target audiences

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Novartis launches European advanced breast cancer campaign

Campaign launches with audio/visual installation

Online Parkinson’s community launched

Britannia Pharmaceuticals' initiative focuses on mid- to late-stages of the disease

US doctors supportive of patients who track their health

But Manhattan Research study finds measurements used remain low-tech

- PMLiVE

From marketing to medical: Pharma’s informational source shift

The changing role of medical information in HCP communications pathways

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Communicating clearly: using PowerPoint properly

How to design and use data slides that really add to your presentation.

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Virgo Health opens New York and Singapore offices

Susan Cuozzo will head the US team and Rachel Norager the Singapore team

- PMLiVE

Swedish regulator rules Boehringer press release is advertising

German pharma company fails to appeal decision

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