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- PMLiVE

Patrick Ladbury

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Behaviour change: Five things you probably suspected, but weren’t sure about…

Fabrice Allum, managing director of Porterhouse Insights, looks at behaviour change and introduces the Porterhouse BPS.

Porterhouse Medical Group

Lucid’s magic touch is recognised, winning both Communiqué Medical Education Consultancy of the Year and Communiqué Communications Consultancy of the Year 2018

Lucid’s pioneering and patient-centric approach to strategic medical communications was recognised yesterday as they scooped  a total of four awards. These included: Excellence in Communications via Meetings for OptiMiSe –...

Lucid Group Communications Limited

PEGASUS OPENS THE HEALTHCARE INSIGHTS STAGE AT CANNES LIONS

Integrated communications agency, Pegasus opened the Healthcare Insights Stage at Cannes Lions today (Monday 18th June) with a speech that explored how organisations and academics can work better together to...

Evoke Mind+Matter

- PMLiVE

Behavioural insights to navigate complex healthcare markets

Blue Latitude Health Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

Blue Latitude Health

Lucid Culture

Our culture is fundamental to the delivery of transformation. Harnessing the talent and ambitions of those we work with empowers us to deliver our magic.

Lucid Group Communications Limited

- PMLiVE

Eleven Magical Years for Lucid Group

Lucid Group celebrated their eleventh birthday today. They served up plenty of cake and excitement, distributing invitations for family and friends to attend the Lucid Magic festival, which is being...

Lucid Group Communications Limited

- PMLiVE

Stepping out

Securing behavioural change has become a global obsession that’s driving a step change in healthcare communications

- PMLiVE

Do you want to see a magic trick?

Key points that drive behaviour change

- PMLiVE

If a nudge doesn’t last forever, how do we ensure sustained behaviour change?

Changing behaviour isn’t easy, but maintaining behaviour change is even harder.We know that by the tiny number of New Year’s resolutions we actually manage to keep, the number of gym...

- PMLiVE

Positive disruption in business intelligence

A drug launch strategy

- PMLiVE

Massive uncertainty is the new norm

How to make it work for your company

Using insights to effect behaviour change

The days when medical communication simply aimed to raise awareness of clinical challenges are well and truly over. In recent years, we have seen a clear shift towards changing physicians’...

Lucid Group Communications Limited

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