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Four simple questions to help focus your behaviour change campaigns

By Samuel Hughes and Edward Brightman

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Global healthcare consultancy Uptake Strategies unveils a newly refreshed identity

Uptake, formerly known as Uptake Strategies, has revealed a bold brand refresh for its 18th year

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AstraZeneca presents positive phase 3 results for Imfinzi regimen in lung cancer

Around 2.2 million people are diagnosed with lung cancer globally each year

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Gilead’s COVID-19 treatment shows promising results in vulnerable patient populations

Veklury demonstrated a reduction in mortality and hospital readmission rates

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Roche reports positive phase 3 data for Tecentriq combination in liver cancer

More than 900,000 people are diagnosed with the disease globally each year

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Shionogi’s cefiderocol shows efficacy against difficult-to-treat bacterial infections

Antimicrobial resistance has been declared as one of the top ten threats to global health

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How to deal with HCPs’ change in preferences after the pandemic

By Darren Talbot (pictured right) and Dirk Szynka (pictured left)

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Merck to acquire Prometheus Biosciences for almost $11bn

The deal includes the biotech’s lead candidate for ulcerative colitis and Crohn's disease

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Moderna/Merck’s cancer vaccine shows promise in high-risk melanoma patients

Nearly 325,000 new cases of melanoma were diagnosed globally in 2020

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New beginnings – learning the language of change

Behaviour change is a catalyst for improved performance and greater capabilities to face major healthcare challenges

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New report reveals ‘major’ financial burdens faced by atopic dermatitis patients

The report, commissioned by Sanofi, analyses the economic impact of the condition

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