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perception

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Behaviour change – is there something missing?

Successful and impactful behaviour change requires commitment and time

Resonant Group

Changing behaviour – appealing to the rational and emotional mind

Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which...

Blue Latitude Health

UX: Designing Human Experiences

Applying science to the creative process to improve lives

Havas Lynx

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Second thoughts – the science of decision making

Are you a rational person? Do you make choices based on appraisal of the facts and careful consideration of probability and statistics?

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Primed: changing behaviours by communicating with the subconscious

Priming an audience by changing the default option

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Shoot the messenger: changing behaviours by marketing to the subconscious

How the perception of a message can change depending on who delivers it

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Informational source shift: from marketing to medical

The changing role of medical information in HCP communications pathways

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Totality of reward: understanding human behaviour

Esme Holt, research director at Healthcare Research Worldwide, explores how research techniques can help us understand behaviours

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