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    Minds + Assembly Launches Assembled Intelligence and Adds Stratevi to Expand Market Access and HEOR Solutions

    New York, NY — 10.23.2025 — Minds + Assembly, a leading healthcare marketing firm, today announced the launch of Assembled Intelligence, an integrated communications and commercialization platform designed to unite...

    BOLDSCIENCE

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    IPG Health expands Influencer ID marketing expertise into Europe

    Strategic rollout will scale US success into key European markets, strengthening the network’s leadership of social media strategy in the health/pharma sector

    IPG Health

    - PMLiVE

    Medical Misinformation and Sensationalism in the Age of Social Media

    In today’s digital age, misinformation spreads faster than ever, often driven by sensational headlines and influencer content. These sources of misinformation often overshadow evidence-based content, creating confusion for both healthcare...

    Medscape Education

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    The Power of Disease Awareness in Infectious Disease Education at IDWeek 2023

    Medscape Education had one of its biggest conferences of the year with IDWeek 2023, hosting six educational symposia and presenting five scientific posters highlighting the outcomes of recent infectious disease...

    Medscape Education

    - PMLiVE

    HOW TO TRANSFORM YOUR HEALTHCARE BRAND MARKETING FROM MULTI-CHANNEL TO OMNICHANNEL

    In a previous blog, we outlined the role of omnichannel in healthcare and the importance of personalised communications with the suggestion of using modular content to support an omnichannel approach.  No...

    IGNIFI

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    Contagious Conversations: Exploring Infectious Disease in the Digital Age

    As the world of medicine continues to evolve, it's crucial to stay ahead of the curve. In this dynamic era, digital communications have emerged as a driving force in discussions...

    Medscape Education

    The Evolving Role of Social Media in Healthcare

    In recent years, social media has evolved into an essential part of Pharma operations, for better or worse.

    Impetus Digital

    Internal Brand Planning Sessions on the Impetus InSite Platform®

    A Customer Story

    Impetus Digital

    Digital Opinion Leaders (DOLs): Who are they and how can Pharma engage them?

    With our growing dependence on social media, Digital Opinion Leaders are becoming an increasingly important stakeholder group for Pharma teams to engage and consult. But who are these DOLs, and...

    Impetus Digital

    Top 10 Tips for “Virtualizing” In-person Meetings

    While Pharma was already slowly pivoting towards virtual events as a substitute for, or supplement to, in-person meetings, COVID-19 quickly changed virtual events from a nice-to-have to a must. With...

    Impetus Digital

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    The Eleven guide to NFTs

    Non-Fungible Tokens (NFTs) have been making waves in the news lately, specifically around the millions of dollars being exchanged for unique digital art assets. Investors have been queuing up to...

    11 London

    Developing Innovative Digital Strategies to Engage Patients

    Caitlin Wagner, Associate Marketing Director at Pharming, shares her expertise on innovative patient engagement strategies, including the roles of mobile apps and social media, the impact of the COVID-19 pandemic...

    Impetus Digital

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