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Medicine

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Long-term clinical trial engagement is a behavioural challenge – not just an informational one

Explore why long-term clinical trial engagement is a behavioural challenge, showing how proactive support from site teams can help participants stay connected, confident and committed throughout a study.

Cuttsy + Cuttsy

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Eli Lilly and InnoCare Pharma agree on $3.3bn drug research deal

The deal focuses on addressing critical unmet medical needs

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From activity to accountability: the omnichannel metrics that pharma leadership actually acts on

How do you prove that omnichannel is working and providing business value?

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AstraZeneca’s Trixeo gets EU approval for asthma maintenance treatment

Trixeo is the first and only triple-combination therapy approved in the EU for patients 12 years and older, independent of exacerbation history

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Engitix appoints Sonia Quaratino as EVP Chief Medical Officer

Quaratino most recently served as EVP Chief Medical Officer at Innate Pharma

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CSL Seqirus announces strengthened vaccine partnership with UK government

The partnership introduces a world-first flu vaccine and extends the health security pandemic agreement

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Galimedix establishes Alzheimer’s Disease Scientific Advisory Board

The Board will advise Galimedix on scientific and clinical strategy

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Smarter science, sharper strategy: Expert insights from ASCO® 2026

As the oncology landscape continues to evolve, life sciences organizations face a growing challenge: how do you communicate increasingly complex science in a way that creates meaningful engagement?

Inizio

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Novartis’ Cosentyx gets positive CHMP opinion for polymyalgia rheumatica

If approved, this would be the first IL-17A inhibitor licensed in Europe for adults with polymyalgia rheumatica

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The Emmes Group’s Board of Directors has appointed Rama Kondru as CEO

Kondru previously served at Medidata, Janssen Americas, Johnson & Johnson and UCB Pharma

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Patients are telling the truth — just not to you

Patients are often most honest outside the clinic—revealing vital insights that can help clinical trial teams build trust, improve participation and collect better data.

Cuttsy + Cuttsy

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PMi Awards 2026 – the winners and highlights

Avalere Health was the night’s most awarded agency, with Novo Nordisk, Roche and The Urology Foundation topping the client leaderboard

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