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Kitchener’s Moustache and the Importance of Contextualisation

Before all else, giving your brand language contextualisation will help make its relationship with your audience – professional or patient – that much more valid

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Pfizer: we won’t abandon social media in trials because virtual study failed

But pharma company admits to disappointment with patient recruitment to REMOTE study

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Allergan uses augmented reality to promote OTC eye drug

Launches Optive Plus campaign using image-recognition smartphone app Blippar

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Pfizer launches US social media campaign about ageing

Get Old initiative includes a bespoke online community alongside Facebook and Twitter presences

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EU launches new health wiki for HCPs, the public and patients

HEIDI offers 'reliable and comparable data' about health across the region

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Digital Intelligence roundup

Includes Sanofi’s content curation in diabetes and Millenium’s debut on Google+

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NICE gives HCPs mobile access to UK formulary

Launches BNF iPhone and Android smartphone app

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Boehringer launches ‘friends and family’ cancer community tool

My Cancer Circle aims to help caregivers make the most of offers of help

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Why Doesn’t OTC Care?

With expiries aplenty and pharma having to study more closely what its generic and OTC competition is doing – and of course much talk about engaging emotionally – even OTC...

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Consumers ready for mHealth but emerging markets will drive uptake

Study finds consumers moving faster than mobile health industry

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Digital Intelligence roundup

Includes a French campaign from Genzyme, Kantar Health’s partnership with Sermo, Havas’ acquisition of Creative Lynx and a digital tip of the week

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Lilly launches oncology trial app for healthcare professionals

Aims to increase patient participation in cancer trials

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