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Peter Impey

- PMLiVE

Shoring up the framework

European regulators add a measure of clarity to pharma’s uncertainty around Brexit

- PMLiVE

Samsung Bioepis wins CHMP nod for second Humira biosimilar

In addition to Imraldi the regulatory advisors also backed new medicines from AbbVie and Gilead

- PMLiVE

Merck gets CHMP backing for long-delayed oral MS drug

Cladribine, which will be branded as Mavenclad, was originally rejected by the committee in 2010

PEGASUS SHOWREEL 2017

Inizio

Sermo reaches 150,000 members after global expansion drive

Online physician community now has doors open in more than 150 new countries

- PMLiVE

Healthcare communications to journalists “on life support”

Only 2% of journalists surveyed find information provided by pharma 'trustworthy'

Good news, bad news

The world will spend more on healthcare but will spend it differently

- PMLiVE

Medmeme appoints Dr Joseph Laudano to medical affairs role

He joins the company from Alliqua Biomedical

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

Shift to value-based medicine will boost mHealth uptake

Advances in devices and network coverage will also both contribute, say analysts

Pharma Customer Centricity

Pharma needs to evolve from customer-centricity to stakeholder-centricity

Customer-centricity and patient-centricity is no longer enough for pharma sales and marketing strategies as digital promises better customer experiences for all pharma stakeholders.

An agency called Owen

- PMLiVE

Alzheon says data backs potential of Alzheimer’s candidate

US biotech points to new analysis of phase III results for tramiprosate

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