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Peter Impey

- PMLiVE

EatMoreFruit announces launch of European PR Network

EatMoreFruit, a UK top 10 independent healthcare communication agency, today announced the launch of its European Network to support new and existing clients across the diagnostics, med tech, life sciences,...

EatMoreFruit

Journalists sat around a table participating in a media workshop

What if you could shape your next campaign messaging with the media before launch?

Sometimes you just can’t see the wood from the trees. Teams gets so focussed on the technology or treatment you’re selling that the inevitable outcome is a feature-peddling monologue where...

EatMoreFruit

- PMLiVE

Novo Nordisk’s GLP-1 drug semaglutide shows promise in fatty liver disease MASH

The company expects to file for regulatory approvals of the drug in this indication next year

- PMLiVE

LEO Pharma shares final long-term results for atopic dermatitis drug Adbry

The inflammatory skin condition affects over 26 million people in the US alone

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MHRA approves CStone Pharmaceuticals’ sugemalimab to treat lung cancer in adults

Approximately 49,200 people are diagnosed with lung cancer every year in the UK

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Countdown to an optimised drug launch: five determinants of success

The launch of a new pharmaceutical product depends on a host of determinants and it just takes one factor to send the launch awry

- PMLiVE

Novartis’ Scemblix granted FDA accelerated approval in newly diagnosed CML

Approximately 9,280 new cases of the disease are expected to be diagnosed in the US this year

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Dermavant reports positive long-term results for Vtama cream in atopic dermatitis

More than 26 million people in the US are affected by the inflammatory skin condition

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FlyPharma Vienna 2024: an event to remember

The 2024 Samedan FlyPharma Conference, held at Vienna AirportCity in Austria, took place from 23-24 October

- PMLiVE

The secrets of the pharmaceutical launch A-team

A new report reveals all

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Is your influenza clinical trial prepared for the upcoming flu season? Part 3

This blog will discuss some important aspects to consider to maximise patient retention on your flu clinical trials. For more information on patient recruitment considerations, check out our previous blogs...

Innovative Trials

- PMLiVE

Is your influenza clinical trial prepared for the upcoming flu season? Part 2

Around 86% of clinical trials do not meet patient recruitment goals, ultimately failing to improve patient outcomes and resulting in financial losses for sponsors and research sites (Rangu and Maxwell,...

Innovative Trials

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