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Peter Impey

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Reading may save your life

The importance of health literacy

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Communicating health messages

How studies are presented often determines whether they resonate

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Forging a path in specialty care

Takeda’s Marc Princen on the company’s plans to build a reputation in oncology, gastroenterology and vaccine

Changing faces – overcoming the taboo of marketing to a mature audience

Our new blog highlights the challenges for communicating to consumers who are 50+ and how they must be tackled in order to create marketing opportunities.

Say Communications

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Merck and Sun Pharma part company on branded generics

Will continue partnership on diabetes and inflammatory disorder projects

Eli Lilly HQ

UK court backs Actavis in dispute over Lilly’s Alimta

Actavis’ generic version ruled not to infringe Lilly’s intellectual property

Digital Business Models

Technological changes and the life sciences industry

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It’s behind you!

Healthcare IT problems should provide some warning signs for pharma

Athenex expands global leadership team

Dr Simon Pedder and Raymond Yeung join the pharmaceutical firm

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DJM PAN Unlimited unveils in-house digital technology centre

Skunkworks will allow clients a ‘hands-on’ experience of digital innovation

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The AMR threat

The scale of the antimicrobial resistance challenge

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UK government fines GSK over ‘pay-for-delay’ deals

Merck KGaA and Actavis also fined for their involvement

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