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Peter Impey

- PMLiVE

Pfizer breast cancer drug shines in latest trial

Study with Ibrance stopped early because of its success

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France health reforms draw opposition from doctors

Doctors claim the changes will leave them out of pocket

How to account for different motivations in closed loop marketing

While your CLM technology might be brand new, the communications strategy behind should be tried and tested. In fact one of the earliest exponents of rhetoric, Aristotle, can still inform...

Anthill Agency

- PMLiVE

The CementBloc adds new creative leadership team

Robin Tzannes, Sharon Howard-Butler and Marc Law join the US comms agency

UK’s department of Health deploys information campaign to ensure continued vigilance over Ebola

The threat of Ebola being transmitted within the UK may be low but frontline health workers must remain vigilant nevertheless. This is the message being communicated by the Department of...

M3 (EU)

- PMLiVE

AstraZeneca gains FDA orphan status for new cancer drug

Gains a longer patent life for the investigational lung disease drug

- PMLiVE

Health apps won’t change behaviour, says professor

New op-ed argues that many applications have not been tested or approved by a regulator

- PMLiVE

Hearing loss prevention drugs expected by 2020

Report by Action on Hearing Loss launched today

- PMLiVE

FDA clears Amgen’s Corlaner for heart failure

It is the firm’s first cardiovascular product to gain approval

- PMLiVE

Pfizer collaborates with vloggers on YouTube smoking cessation campaign

Will work with film makers such as Dan Bull, Steven Bridges and Cherry Wallis

- PMLiVE

Millennials unfazed by paid for content

New study finds that young adults will use adverts as key sources of information

- PMLiVE

Creative healthcare agency Spoken Brand Narratives launches

Led by founder and managing director Bruce Ritchie

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