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Peter Impey

NHS reforms increase need for pharma to engage with all stakeholders

Industry and payers highlight the need to improve communications efforts across healthcare pathway

Novartis building

Novartis heart failure candidate clears phase III trial

Serelaxin proves effective in reducing all-cause mortality

DigitalMR forms partnership with Italian healthcare comms agency

Brandnew Marketing Communications will distribute DigitalMR solutions across Italy

Moody’s upgrades pharma industry to stable

Sector’s fortunes look set to rebound in 2013, as ratings agency report declares the worst is over

- PMLiVE

The evolving landscape of medical education, part two

What are the principles guiding the development and delivery of medical education?

- PMLiVE

The true meaning of market access?

Understanding fully the words that define market access is the first step on the route to success

- PMLiVE

Pfizer calls on pharmacists in UK to promote medicine adherence

Unused medicines cost NHS England £300m per year

Online education campaign results spell success for Doctors.net.uk

Over 6,000 GPs visited The Royal Marsden online educational site

- PMLiVE

Online education campaign results spell success for Doctors.net.uk

Over 6,000 GPs visited The Royal Marsden online educational site

Pfizer calls on pharmacists to promote medicine adherence

Unused medicines cost NHS England £300m per year

EMA recommends Lilly’s erectile dysfunction drug for enlarged prostate

Cialis would be first drug available in Europe for both ED and BPH

- PMLiVE

Sanofi plans 900 job cuts in France in upheaval of research

Future of Toulouse site remains in balance

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