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- PMLiVE

Peter Impey

Prostate Cancer UK signs partnership with the Football League

Public Zone to help develop a content-led digital strategy to target football fans

- PMLiVE

Pfizer and Mylan to market generic drugs in Japan

Will collaborate on portfolio of more than 350 existing products in expanding market

- PMLiVE

Boehringer Ingelheim to launch Facebook game Syrum next month

Pharma game is billed as a cross between FarmVille and Pokemon

- PMLiVE

New malaria reference lab to help move vaccine candidates into trials

PATH Malaria Vaccine Initiative collaborates with the International AIDS Vaccine Initiative and Imperial College London

- PMLiVE

AstraZeneca’s Nexium claims top slot among leading US drugs

Displaces Sanofi's Plavix according to new IMS Health figures from Drugs.com

- PMLiVE

Novartis challenge to India patent law postponed

And Bayer's Nexavar case also delayed

- PMLiVE

Lundbeck promotes Andreas Eggert and Klaus Abel to senior commercial roles

Will oversee launch of new medicines and Otsuka partnership respectively

- PMLiVE

COPD-asthma market to reach $47bn in 2017

Aging population, increased pollution and new drugs will lead to growth, says report

- PMLiVE

Driving early clinical and commercial alignment

Real-world studies can provide evidence to ensure that your brand resonates with your customers

Health economics teams are making significant use of patient reported outcomes

The measures impact reimbursement and also aid payer communication

Pfizer launches Latin American vaccine education campaign

Public-facing pneumococcal disease campaign will cover 14 countries in the region

Allergan signs $1.4bn eye drug deal with Molecular Partners

Will develop DARPin proteins to target AMD and other eye conditions

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