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- PMLiVE

Peter Impey

UK says telehealth could save £1.2bn over five years

But care minister Paul Burstow warns it's not all about the technology

- PMLiVE

Looking for excellence in digital communications

The Communiqué Awards' digital category is on the hunt for well-designed and credible healthcare initiatives

- PMLiVE

Pfizer launches online portal for UK pharmacists

Access Pfizer for Professionals will provide commercial, training and patient information to the pharma company's dispensing customers

Digital marketing: same rules, different tools

But companies considering social media monitoring should move to 'listening with intent', meeting hears

- PMLiVE

Redefining value in healthcare communications

The changing healthcare environment offers communicators the opportunity to devise intelligent and creative new strategies

Sanofi: Facebook and YouTube just the start of the ‘information reshuffle’

Says participating in patient communities - but not as salespeople - will be central to maintain a flow of accurate information

- PMLiVE

Rethinking influence in a networked world

Networks are revolutionising the nature of influence and the spread of ideas in science and medicine

Single European digital market would benefit health

EC report suggests remote patient monitoring as one area where gains could be seen

Janssen builds on hepatitis C digital work with new patient programme

Partners with Bupa Home Healthcare for MyIncivo support programme

- PMLiVE

Can science be branded and sold?

It may take a sharp mind and intellect to create compelling attributes around a product’s novel insight but leveraging the science can serve you well… 

‘Don’t jump into a lake headfirst’ and other pharma social media tips

Merck Serono’s head of eMedia and Social Media Gillian Tachibana on how pharmaceutical companies can best use new communications channels

‘Peer review’ suggested for health information websites

British Journal of Cancer study says it's vital patients have access to good quality and accurate information

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