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- PMLiVE

Peter Impey

UK doctors could soon ‘prescribe’ health apps

Government backs the development of smartphone apps to allow patients to better monitor and manage their health

- PMLiVE

Pfizer Germany launches Dupuytren’s contracture awareness campaign

Website supports company's novel, first-in-class, biologic Xiapex

- PMLiVE

Both feet first

David Avitable from JFK Communications charts the adoption of social media within the US life sciences arena

- PMLiVE

Mobile health roundup

Includes Pfizer iPhone app for parents, a wireless drug delivery device trial and mHealth forecasts

- PMLiVE

Activating ‘influence-hers’ for healthcare brands

Women are chief medical officers for themselves and their families. How can we better engage with them?

European Commission proposes new patient information changes

Latest twist to medicine information saga further tightens up how pharma companies can use the internet

- PMLiVE

Google adds new dimension to online health information searches

New search feature will suggest related conditions when people search on Google for symptoms

- PMLiVE

Twenty six per cent of European doctors own an iPad

And they spend over a quarter of their professional online time on the device, according to new research

AZ scientists rate the value they get from social media

Company survey highlights information sharing, collaboration, knowledge building and networking

- PMLiVE

Interview: Yoshihiko Hatanaka, CEO and president, Astellas

The president and CEO of Astellas Pharma tells Jacky Law how he intends to steer the company through the current economic downturn

- PMLiVE

Investigating ‘Globish’ – a simplified form of English

The drive to make adverts understandable around the world by using a reduced palette of words and images is diluting the message, so a brand champion is needed to maintain...

Social network sites ‘have potential’ in clinical trial recruitment

Australian study targeted young women through Facebook adverts

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