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Peter Impey

Using contextual moments in marketing

Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted...

Page & Page Health

- PMLiVE

Alnylam’s amyloidosis drug heads latest crop of CHMP approvals

Three new biosimilars also gets the green light

Translating data to create a meaningful story

Embracing data to create numerous possibilities

- PMLiVE

What can pharma learn from the charity sector?

Collaborating with the third sector could lead to better patient support

Successful brands tell stories

Creating a strong brand story is the first step in developing a successful pharma brand. Here, Head of Insight Martine Leroy and Jocelyn Coutinho reveal the tools and techniques they...

Blue Latitude Health

- PMLiVE

Keytruda is first I-O drug cleared for melanoma in China

Company chasing rival BMS in world's biggest market

- PMLiVE

Nanobiotix signs €40m deal with the EIB

loan to fund innovative nanomedicine platform

- PMLiVE

Bluebird’s first gene therapy gets European fast track

For once, Europe set for approval and launch ahead of US

Collaborate to Survive

In a PM Live guest blog this month, Dovetail’s Director, Claire Munro argues that for companies to survive the raft of major changes affecting pharma, they need to get better...

Dovetail

Lucid expands both UK and US operations with new hires

Lucid bolsters their client services and facilities teams and spread their magic across the globe with new hires. Cindy Miller joins the Lighthouse team as an Account Director in the...

Lucid Group Communications Limited

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