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- PMLiVE

Physicians Interactive

Are you talking to digital natives?

In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic

- PMLiVE

Merck joins biosimilar Lantus race

Will work with Samsung to develop version of Sanofi's diabetes medicine

Harnessing insight from online networks

How can pharma use online doctor networks to best effect in 2014?

Pharma’s social media priorities for 2014

Digital Futures 2014 survey finds high expectations for online HCP networks

- PMLiVE

Cegedim’s physician network Docnet set for US debut

Online healthcare professional community will have phased launch from 2014

Merck turns to gamification in diabetes

Working with Ayogo on mobile app to improve adherence

- PMLiVE

FDA backs a brace of allergy immunotherapies

Merck & Co and Stallergenes win drug approvals in US

- PMLiVE

FDA backs new formulation of Noxafil

Merck wins US approval for delayed-release version of anti-infective

- PMLiVE

Merck stakes a claim to all-oral hepatitis C market

Positive data for interferon-free regimen

- PMLiVE

Merck’s vintafolide shows its worth in ovarian cancer

Phase II data shows improvement on current oncology treatments

- PMLiVE

Merck’s anti-PD1 drug promising in lung cancer

Positive results in phase Ib trial

- PMLiVE

R&D in the firing line as Merck & Co axes 8,500 jobs

Shake up to boost research productivity

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