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- PMLiVE

PMEA 2014

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Novo’s semaglutide beats Lilly’s Trulicity in diabetes contest

Analysts predict the drug could be worth $8.7bn in the next five years

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Novo Nordisk bolsters management team

Appoints Camilla Sylvest and Doug Langa

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emotive boosts its client services team

Agency appoints four new starters

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Novo launches personalised diabetes management mobile app

Partners with Glooko on app that syncs blood glucose and activity data

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FDA panel backs CV claims for Novo Nordisk’s Victoza

LEADER trial shows the diabetes treatment reduces risk of cardiovascular death by 13%

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Novo says real-world data backs its insulin switching

EU-TREAT study shows Tresiba improved blood glucose control

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Novo Nordisk wins European approval for Refixia

Plans to launch the haemophilia B treatment in the fourth quarter

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Novo Nordisk’s long-acting haemophilia B drug cleared by FDA

US approval sets up marketing battle with Bioverativ and CSL Behring

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Novo seeks to strengthen Tresiba label in US

Studies find insulin degludec advantage over insulin glargine

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emotive appoints new medical director

Dr Gill Boucher joins the agency from QuintilesIMS

Marketing strategy in complex environments

Age-old treatment protocols are being replaced with new and innovative treatment paradigms that will revolutionise the healthcare industry for years to come. Kulveer Singh and Mark Assenti talk through what...

Blue Latitude Health

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Novo Nordisk’s North American head Jakob Riis to leave

He will be replaced by Doug Langa

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