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- PMLiVE

Pointlogic

- PMLiVE

Are you experienced?

Identifying and exceeding customer expectations remains a work-in-progress for pharma

- PMLiVE

Why health psychology should inform pharma strategy

Lucid is an award-winning agency, creating medical education designed to change healthcare professional (HCP) behaviour and in turn, changing patients’ lives. Their unique approach, known as ‘Advanced Outcomes’, focuses on...

- PMLiVE

Med comms has a ‘big role to play’ in market access

HCA meeting hears communications can assist companies with the process

- PMLiVE

Medicine, the arts and the events industry

Performing pharma

A rough guide to… advisory boards

Our intrepid writers take us on a journey through advisory boards and show that pre-trip planning is the pathway to perfection

- PMLiVE

Harnessing the power of ethnography in healthcare

Locating the elusive, yet vital, insights into how people manage and live with their medical conditions

- PMLiVE

The trouble with insights

Using health psychology to address medicines adherence is a rapidly developing area, but one that is poorly understood by many companies operating in the space

- PMLiVE

Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

- PMLiVE

Pharma needs to ‘better articulate’ its value to society

And that includes its need to finance new medical discoveries by making a profit

- PMLiVE

Insights from the Authenticity Gap research

Successful companies align their brand with their reputation

- PMLiVE

Who don’t need no education?

It’s time pharma rebelled against its own risk-averse traditions

- PMLiVE

Changing behaviour by design

Are we underestimating the power of design in encouraging behaviours for the good of our health?

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