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How to prepare and execute a multichannel campaign

You may be familiar with digital marketing, however Multichannel Marketing is quite different.

Blue Latitude Health

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Merck enlists celebrity chef in Hispanic diabetes campaign

Leticia Moreinos Schwartz will help get healthy eating message to Latin Americans

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Novo launches diabetes campaign in Copenhagen

Follows introduction of ‘Cities Changing Diabetes’ programme in Mexico

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Janssen looks to NASCAR for atrial fibrillation awareness

Company's MyAFibStory.com 400 kicks off the NASCAR Sprint Cup series

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Bowel Cancer UK looks to celebrities in new campaign

Benedict Cumberbatch, Sir Chris Hoy and Stephen Fry offer support to charity

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Janssen-backed report calls on governments to tackle hepatitis C

Report finds that national policies do not adequately address disease

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Haemophilia Society launches UK awareness drive

Charity tackles poor understanding of bleeding disorder

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AstraZeneca backs mental health campaign

Pharma company supports Mental Health America

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Epilepsy takes centre stage in UK

National Epilepsy Week aims to raise awareness of the neurological condition

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Ogilvy enlists tattooists for skin cancer campaign

Aims to boost awareness of symptoms

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IFPMA issues psoriasis call to action

Pharma industry body plans to raise awareness of disease

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Menarini launches urology campaign in Greece

PE information push includes Not Just A Moment website

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