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    • Pre-Commercialisation

    Headshot of Sarah Theobald with text reading 'Healthcare communications trends in 2026'

    What will healthcare communications look like in 2026? Amiculum’s prediction of upcoming trends

    By Sarah Theobald

    Amiculum

    Amiculum's Aaron Fletcher smiling to camera on the left, with text on the right that reads 'AI persona generation'

    AI persona generation for healthcare: quick wins & real-world impact

    By Aaron Fletcher

    Amiculum

    VuuAI and Amiculum

    VuuAI and Amiculum partner to transform content engagement in pharma

    Amiculum, a global health communications agency, has entered into an exciting strategic collaboration with VuuAI, a GenAI-driven content production automation platform. The collaboration is designed to optimize the deployment of...

    Amiculum

    Printed version of 'The participation equation'

    Behind the scenes: why we created ‘The participation equation’

    Go behind the scenes of The participation equation – our call to put people, not just data, at the heart of clinical research.

    Cuttsy + Cuttsy

    Putting the Best Minds on the Hardest Matters

    Mental wellbeing is a defining challenge in health communications. High workloads, constant connectivity and leadership gaps are driving widespread burnout, with serious impacts on creativity, productivity and retention. Minds on...

    Fox&Cat

    Report fan imager

    New report, The participation equation, uncovers key drivers of patient engagement in clinical trials

    Cuttsy+Cuttsy’s new report, The participation equation, uncovers what drives patient engagement and retention in modern clinical trials through insights from over 700 participants and industry experts.

    Cuttsy + Cuttsy

    - PMLiVE

    Inizio announced as headline sponsor for 2026 Communiqué Awards

    The PMGroup Awards celebrate excellence in health communications

    - PMLiVE

    Stories of sickness: applying illness narratives to health advertising

    By Dr Stephanie Goley Introduction As advertisers, we know that health and pharmaceutical campaigns hold enormous influence over how the public perceives illness, wellness, and treatment. But too often, our...

    11 London

    Young girl receives vaccine jab in her arm

    Regaining trust in childhood vaccines: can better comms turn the tables on hesitancy and misinformation?

    In the wake of Trump questioning MMR vaccines, we review the best practices in vaccine communications and consider how to reverse damage done to public trust in childhood vaccinations.

    Say Communications

    Overcoming MS graphic

    SAY selects MS healthy lifestyle charity for 2025 pro bono programme

    SAY Communications has selected Overcoming MS as the recipient of its annual pro bono programme, offering strategic and creative support to launch the charity’s first public awareness campaign.

    Say Communications

    IPG Health logo

    IPG Health expands Influencer ID marketing expertise into Europe

    Strategic rollout will scale US success into key European markets, strengthening the network’s leadership of social media strategy in the health/pharma sector

    IPG Health

    - PMLiVE

    Medscape Education Returns as Thought Leaders to AIS 2025

    📍 September 8–10, 2025 Hilton at Penn’s Landing | Philadelphia, PA Medscape Education is proud to return to the 2025 Alliance Industry Summit (AIS) as a Silver Sponsor and leading...

    Medscape Education

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